July 10, 2026
Willkie advised GENLED Brands on its sale to Principal Industries, a portfolio company of Wynnchurch Capital, L.P.
On July 7, Principal Industries, a provider of LED components and engineered assemblies, announced its acquisition of GENLED Brands.
Headquartered in East Rutherford, New Jersey, GENLED is a designer, manufacturer, and assembler of premium LED lighting products, systems, and solutions for a diverse range of signage, architectural, and commercial lighting applications.
The Willkie team was led partners Rosalind Fahey Kruse and Aaron Savella and associates Dana Lake and Alexa Villarreal and included partners Robert Jacobson and Andrew Thomison and associate Emily Wang.
On July 7, Principal Industries, a provider of LED components and engineered assemblies, announced its acquisition of GENLED Brands.
Headquartered in East Rutherford, New Jersey, GENLED is a designer, manufacturer, and assembler of premium LED lighting products, systems, and solutions for a diverse range of signage, architectural, and commercial lighting applications.
The Willkie team was led partners Rosalind Fahey Kruse and Aaron Savella and associates Dana Lake and Alexa Villarreal and included partners Robert Jacobson and Andrew Thomison and associate Emily Wang.
