November 20, 2025
Willkie represented Shadow Lion, the entertainment and marketing studio co-founded by Tom Brady, in connection with a long-term strategic investment from Fox Sports.
The transaction involved an investment by Fox Sports into Shadow Lion in exchange for an equity stake in the company, as well as the establishment of a commercial financing and production arrangement. The transaction will form a content production partnership between Shadow Lion and Fox Sports. The transaction was widely covered in the media, including by The Hollywood Reporter.
Shadow Lion is a full-service creative agency that takes a holistic approach to content strategy, production, branding and social media.
The Willkie team was led by partners Alan Epstein and Steve Hurdle and included associates Russell Whitman and Kalyn Adiekweh.
The transaction involved an investment by Fox Sports into Shadow Lion in exchange for an equity stake in the company, as well as the establishment of a commercial financing and production arrangement. The transaction will form a content production partnership between Shadow Lion and Fox Sports. The transaction was widely covered in the media, including by The Hollywood Reporter.
Shadow Lion is a full-service creative agency that takes a holistic approach to content strategy, production, branding and social media.
The Willkie team was led by partners Alan Epstein and Steve Hurdle and included associates Russell Whitman and Kalyn Adiekweh.
