August 16, 2023

On August 15, Willkie client TradePending, a provider of vehicle valuation and merchandising software solutions to car dealerships, announced its acquisition of SnapCell, Inc., a provider of interactive video, email and text messaging marketing solutions to automobile and specialty dealerships. 

Founded in the U.K. in 2016, and headquartered in Florida, Snapcell provides a suite of visual solutions to automotive dealers worldwide used to boost user engagement and support dealerships' sales, service and BDC departments.

TradePending is used by over 4,000 dealerships across the United States and Canada. Its platform includes integrated solutions for trade-in valuations and offers, monthly payment calculators, personalized video communications, creative inventory merchandising, and detailed vehicle reports. 

TradePending is a portfolio company of The CapStreet Group, a Houston-based private equity firm that invests in lower middle market software, tech-enabled and industrial products, service and distribution companies. Since its founding in 1990, The CapStreet Group has made platform investments in more than 45 portfolio companies.

The Willkie team was led by partners Rosalind Kruse and Aaron Savella and included associates Devin Crisanti and Zoe Sellman.