September 16, 2025
Willkie is representing Bluestar Alliance LLC, a global brand management firm, in a definitive agreement to acquire Dickies, an iconic American heritage brand, from VF Corporation for $600 million in cash.
Dickies is an iconic American heritage brand that at sits at the intersection of workwear and streetwear. With distribution in 55 countries, it is known for its durability, authenticity, and global influence.
Bluestar Alliance is a global brand management company that owns, manages, and markets a portfolio of premium fashion, lifestyle, and consumer brands. The portfolio spans a range of contemporary and luxury brands, with over $10 billion in global retail sales.
VF Corporation is a global leader in branded lifestyle apparel, footwear, and accessories, with a portfolio of leading outdoor, active and workwear brands, including The North Face, Vans and Timberland.
The Willkie team is led by partners Gregory Astrachan and Tej Prakash and includes partners Jordan Messinger, Spencer Simon and Christopher Peters and associate Christian Bonser.
Dickies is an iconic American heritage brand that at sits at the intersection of workwear and streetwear. With distribution in 55 countries, it is known for its durability, authenticity, and global influence.
Bluestar Alliance is a global brand management company that owns, manages, and markets a portfolio of premium fashion, lifestyle, and consumer brands. The portfolio spans a range of contemporary and luxury brands, with over $10 billion in global retail sales.
VF Corporation is a global leader in branded lifestyle apparel, footwear, and accessories, with a portfolio of leading outdoor, active and workwear brands, including The North Face, Vans and Timberland.
The Willkie team is led by partners Gregory Astrachan and Tej Prakash and includes partners Jordan Messinger, Spencer Simon and Christopher Peters and associate Christian Bonser.
