May 8, 2025
Willkie represented Shamrock Capital in its investment in Neocol, an industry-leading consulting firm focused on helping organizations streamline and organize their go-to-market sales functions.
On May 7, Shamrock announced its investment in Neocol, a consulting firm headquartered in Chicago that specializes in helping clients implement and integrate complex technology systems by leveraging AI agents and the Salesforce product suite. The investment represents the first transaction for Shamrock Capital Clover Fund I, LP, Shamrock's inaugural small-cap vehicle that recently held its final close.
Shamrock Capital is a Los Angeles-based investment firm that invests exclusively in media, entertainment, communications, and related sectors through a multi-fund strategy centered on private equity investments, as well as ownership and financing of content and media rights.
The Willkie team was led by partners Ray LaSoya and Joseph Kaczorowski and counsel Noah Goodman with associates Chip Winkler and Brandon Park-Lee.
On May 7, Shamrock announced its investment in Neocol, a consulting firm headquartered in Chicago that specializes in helping clients implement and integrate complex technology systems by leveraging AI agents and the Salesforce product suite. The investment represents the first transaction for Shamrock Capital Clover Fund I, LP, Shamrock's inaugural small-cap vehicle that recently held its final close.
Shamrock Capital is a Los Angeles-based investment firm that invests exclusively in media, entertainment, communications, and related sectors through a multi-fund strategy centered on private equity investments, as well as ownership and financing of content and media rights.
The Willkie team was led by partners Ray LaSoya and Joseph Kaczorowski and counsel Noah Goodman with associates Chip Winkler and Brandon Park-Lee.
