January 18, 2024

Willkie advised CVC Fund VIII on its acquisition of a stake in Sunday Natural, a leading brand for premium vitamins, minerals and supplements.

Under the terms of the transaction, Sunday Natural’s founder Dr. Jörg Schweikart will continue to play a pivotal role in the strategic development of the business and will remain significantly invested in the company. The partnership aims to support the scaling and international reach of the business. 

The purchase price and other details of the purchase agreement remain confidential.

The closing of the transaction is subject to approval by the relevant regulatory authorities.

Founded in 2013 and headquartered in Berlin, Sunday Natural is the fastest-growing brand for premium nutrition in German-speaking countries. Its unique formula is based on a premium product range inspired by nature and its True Clean Label philosophy which ensures quality, purity, and transparency at every stage of the value chain. With its own research and development team and more than 1,000 different products, Sunday Natural has the broadest and deepest assortment in the market.

Through its D2C online platform, the company distributes its products to over one million loyal customers annually. This strong customer affinity and loyalty is a testament to Sunday Natural’s commitment to quality and has allowed the brand to become truly loved by its community.

The Willkie team was led by partner Georg Linde and included partners Dr. Matthias Schudlo, Dr. Bettina Bokeloh and Daniel Gendron, counsel Martin Waśkowski, and associates Dr. Xianrui Wang, Katharina Feraric, David Strätling, Andrej Popp, Nils Bock, Dr. Jasper Wentz, Marie Möllering, Dr. Johanna Thieme and Nicolas Kersten.