November 30, 2023

Willkie advised PSG in a growth investment in Sport Alliance GmbH, a Hamburg-based provider of innovative software solutions and services to gyms and health facilities.

On November 27, it was announced that PSG committed an additional $100 million to help accelerate Sport Alliance’s growth internationally, building on its initial $65 million investment in the company in 2021.

Sport Alliance’s objective is to take the sports and fitness training industry to a new level with cloud-based and digital software solutions. The company serves over 8,000 sports and health facilities and over 5.2 million gym members use its app solutions.

The Willkie team was led by partner Dr. Axel Wahl and counsel Dr. Florian Dendl and included partners Dr. Bettina Bokeloh and Dr. Patrick Meiisel, counsel Wulf Kring and Martin Waśkowski and associates Dr. Johanna Thieme and Melina Terwesten.