February 8, 2023

Willkie recently represented Insight Partners in the sale of Bynder, a global leader in Digital Asset Management (DAM), to Thomas H. Lee Partners, L.P.  

Bynder’s DAM platform unifies and transforms the creation, management, and distribution of marketing assets. Its scalable, cloud-native platform helps thousands of companies, including Spotify, Puma, Five Guys and Icelandair, power better digital customer experiences. The company is headquartered in Amsterdam, with major office hubs in the United States, Spain, UK, Australia and UAE.

Willkie previously represented Bynder in its acquisition of Shutterstock's digital asset management business in 2018.

Insight Partners is a global software investor partnering with high-growth technology, software, and Internet startup and ScaleUp companies. It has invested in more than 700 companies worldwide and has over $80 billion in regulatory assets under management, as of June 30, 2022.

The Willkie team was led by partners Morgan Elwyn and Danielle Scalzo and included partners Michael Katz and Guy Inbar and associates Michael Manopla, Andrew Gordon and Gianluca Darena.