March 3, 2022

Willkie advised TradePending, a portfolio company of The CapStreet Group, on the transaction.

On March 2, Willkie client TradePending, a provider of vehicle valuation and merchandising software solutions to car dealerships, announced its acquisition of AutoAPR, a provider of website engagement tools for the automotive, power sports, RV and marine industries.

TradePending is a portfolio company of The CapStreet Group, a Houston-based private equity firm that invests in lower middle market software, tech-enabled services and industrial business services companies. Since its founding in 1990, The CapStreet Group has made platform investments in more than 45 portfolio companies.

The Willkie team was led by partner Rosalind Fahey Kruse and included associate Aaron Savella.