Chip Lunde
Partner, Asset Management
Chip Lunde is a partner in the Asset Management Department. Chip counsels life insurance companies, investment companies, investment advisers, and broker-dealers on a wide variety of federal and state securities and insurance transactional and regulatory matters. Chip’s practice lies at the intersection of securities and insurance regulations governing the development, registration, distribution, and marketing of insurance, annuity, mutual fund, and other complex financial products. Chip also represents clients on a broad range of corporate and transactional matters, including insurance company acquisitions, reinsurance transactions, mergers of insurance companies, and underlying fund substitutions.
Chip’s experience includes advising issuers with respect to the creation of novel financial products and the status of insurance products as securities. Chip's experience also includes advising investment company boards, drafting and negotiating contracts between financial product issuers and their service providers, and preparing offering materials, proxy statements, no-action letters, and SEC exemptive applications.
Additionally, Chip advises on issues pertaining to the sales practices, market conduct, and other compliance issues affecting issuers and distributors of financial products. Chip also provides litigation and regulatory risk counseling on federal and state securities issues and state insurance issues, as well as assisting on regulatory exams, investigations, and proceedings.
Experience
Chip is a member of the Association of Life Insurance Counsel, the Federal Bar Association, and the Insured Retirement Institute, where he serves on the Regulatory Affairs Committee.
- “Where We Stand in Early 2026: Highlights of SEC Regulatory Developments for Registered Funds and Advisers”, Willkie Client Alert (March 2026)
- “SEC Adopts New Requirements for Registered Index-Linked Annuities and Market Value Adjustment Annuities”, Willkie Client Alert (July 2024)
- “SEC Adopts Modernization of Disclosure Framework for Mutual Funds and ETFs and Advertising Rules for Investment Companies”, Willkie Client Alert (November 2022)
- “Mutual Funds and Investment Advisers: Key SEC and Litigation Developments,” ALI CLE Life Insurance Company Products 2021 Conference (November 4-5, 2021)
- “SEC Adopts New Rule for Fund of Funds Arrangements”, Willkie Client Alert (November 2020)
- "SEC Disclosure, Regulatory, and Other Related Developments," ALI CLE Life Insurance Company Products 2020 Virtual Conference (November 5, 2020)
- "Compliance With New SEC Regulation Best Interest, Form CRS, and Investment Adviser Fiduciary Duty and 'Solely Incidental' Interpretations," ALI CLE Conference on Life Insurance Company Products, Washington, D.C. (November 6–8, 2019)
- "The Evolving Variable Annuity Market," IRI ACTION18 Conference, Washington, D.C. (May 9, 2018)
- "SEC Registered Insurance Products: Recent Disclosure, Regulatory and Accounting Issues," ALI CLE Conference on Life Insurance Company Products, Washington, D.C. (November 2, 2017)
- "Cutting-Edge Insurance Product Designs and Regulatory Developments," ALI CLE Conference on Life Insurance Company Products, Washington, D.C. (November 2014)
- "The Evolving Variable Annuity Market," IRI Government, Legal & Regulatory Conference, Washington, D.C. (July 2014
- "Variable Insurance Products in an Era of De-Risking," ALI CLE Conference on Life Insurance Company Products, Washington, D.C. (November 2012
- "Chutes & Ladders: The Continuing Quest for Suitability Guidance," NAVA Compliance and Regulatory Affairs Conference (June 2008)
Credentials
Education
University of Texas School of Law, J.D., 1998 University of North Carolina at Chapel Hill, B.A., 1993