April 13, 2026
Willkie recently advised ReserveBar, a luxury marketplace and technology platform for beverage alcohol, on its strategic merger with AccelPay, a leading provider of compliant payments and ecommerce infrastructure for the alcohol industry.
Following the combination, ReserveBar will continue operating its consumer marketplaces ReserveBar and Minibar Delivery as well as its LiquidCommerce software business, while AccelPay will continue operating its ecommerce and payments infrastructure platform. The brands will remain distinct while benefiting from shared technology, data capabilities, and operational infrastructure and efficiencies.
The Willkie team was led by partners Steve Hurdle and Tilda Shin and included partners Bryan Kelly and Scott Thompson and associates Katherine Foley, Ilia Katz, Libby Merritt, Kalyn Adiekweh and Kathryn Sunada.
Following the combination, ReserveBar will continue operating its consumer marketplaces ReserveBar and Minibar Delivery as well as its LiquidCommerce software business, while AccelPay will continue operating its ecommerce and payments infrastructure platform. The brands will remain distinct while benefiting from shared technology, data capabilities, and operational infrastructure and efficiencies.
The Willkie team was led by partners Steve Hurdle and Tilda Shin and included partners Bryan Kelly and Scott Thompson and associates Katherine Foley, Ilia Katz, Libby Merritt, Kalyn Adiekweh and Kathryn Sunada.
