March 18, 2024

Willkie is serving as antitrust counsel to PAI Partners in connection with its acquisition of a majority stake in Beautynova, a leading global professional haircare platform, from Bluegem Capital Partners.
Headquartered in Italy, Beautynova owns a premium portfolio of haircare brands and is a leading developer of professional haircare products across hair treatment, coloring and styling.
PAI Partners is a pre-eminent private equity firm with approximately €27 billion of assets under management.
The Willkie antitrust team is led by partners Faustine Viala and David Kupka and includes associate Marie Filippi.