February 16, 2024

Willkie advised Shamrock Capital in connection with a significant investment in Carnegie Dartlet Holdings, LLC, a leading, full-service marketing and enrollment strategy provider for non-profit higher education institutions.

On February 15, Shamrock announced its investment in Carnegie to support the company’s next phase of growth. Carnegie helps educational institutions – small community colleges as well as large state and private universities – connect with prospective students and optimize enrollment through a suite of services including digital marketing strategies, research, and enrollment management solutions.

Shamrock Capital is a Los Angeles-based investment firm with approximately $4.2 billion of assets under management. It invests exclusively in media, entertainment, communications, and related sectors through a multi-fund strategy centered on private equity investments, as well as ownership and financing of content and media rights.

The Willkie team was led by partners Ray LaSoya, Joe Kaczorowski, Caleb Vesey and Jonathan Zane and included associates Robert Yu, Noor Halloum and Elizabeth Jongeward and law clerk Kevin Simms.