April 28, 2023

Willkie represented Recognize Partners, a New York-based private equity firm, in its significant strategic growth investment in 2X LLC, a leading B2B-focused marketing-as-a-service firm.

2X is a pioneer in offshore B2B marketing, with global headquarters outside Philadelphia, PA, and delivery operations residing in Kuala Lumpur, Malaysia. 2X has a unique ability to deliver high-impact, cost-effective marketing solutions at scale and is positioned to capitalize on the growing B2B advertising space and marketing technology space with its unique offering and suite of full-service capabilities.

Recognize is a technology investment platform exclusively focused on the technology services industry. The firm provides operational expertise, industry insights and strategic capital to innovative companies in this sector.

The Willkie team was led by partner Eric Halperin and included associates Charise Patterson and Steven Mikel and law clerk Nayanika Ruia.