February 9, 2022

Willkie advised global marketing analytics company Analytic Partners in connection with the investment by Onex.

Onex Corporation announced on February 8 that Onex Partners V, Onex’s $7.2 billion fund, agreed to make a significant investment in Analytic Partners, Inc.

Analytic Partners is a leading cloud-based, managed software platform which helps global customers assess marketing spend effectiveness and optimize future allocations across offline and online media channels.

Onex manages and invests capital on behalf of its shareholders, institutional investors and high net worth clients from around the world and has approximately $47 billion of assets under management.

The Willkie team was led by partners Adam Turteltaub, Sarah Wong, Vadim Mahmoudov and Jordan Messinger.