November 19, 2021

Willkie advised commercetools GmbH, a portfolio company of Insight Partners, on its acquisition of Frontastic GmbH.

On November 19, Willkie client commercetools announced the acquisition of Frontastic, makers of the Composable Frontend Platform that enables brands and retailers to create outstanding digital shopping experiences across multiple channels.

Founded in 2017, Frontastic provides modern frontend technologies for better commerce sites. The Composable Frontend Platform connects to any Application Programming Interface to unify tech landscapes and provides the necessary tools so commerce teams can focus on innovating new features.

Headquartered in Munich, Germany, commercetools, a portfolio company of Insight Partners, is a leading platform for next-generation B2C and B2B commerce, providing modern technology that enables businesses to overcome the limitations of traditional commerce platforms.

Insight Partners is a leading global venture capital and private equity firm investing in high-growth technology and software ScaleUp companies.

The Willkie team was led by partners Dr. Kamyar Abrar and Miriam Steets.