May 6, 2020

Bought By Many, the London-based pet insurance provider, announced a £78.4 million ($98 million) growth equity investment led by Willkie client FTV Capital.

The London office advised FTV Capital in its growth equity investment in Bought By Many, an award-winning UK pet insurance provider. FTV led the funding round which also included investment from the existing shareholders. The deal was announced on May 5, 2020. FTV Capital is a US financial services-focused growth equity investment firm.

The growth equity financing will fuel Bought By Many’s continued growth, driving increased market share in the UK and enabling the further evolution of its product and world-class claims experience. The company plans to further expand internationally with launches into new territories, replicating its success in Sweden where it launched in late 2019 and already covers thousands of cats and dogs.

The Willkie team was led by partner Gavin Gordon and included partner Henrietta de Salis and associates Amelia Doughty and Nicola White.