Allied Beverage Group Completes Merger with Breakthru Beverage Group New Jersey

September 12, 2017

Willkie represents Allied in merger, creating an integrated company under the Allied Beverage Group name that will continue to be New Jersey’s leading wholesale liquor distributor.

On August 31, Willkie client Allied Beverage Group completed its previously announced merger with Breakthru Beverage Group New Jersey. The integrated company will operate under the name Allied Beverage Group and continue to be the state’s leading wholesale liquor distributor with annual revenues exceeding $1 billion. The combined company is committed to working together to implement a smooth transition with minimal disruption for suppliers, customers and associates and its operations will run in parallel mostly in the coming months as it pursues a seamless integration. Allied Beverage Group is New Jersey's largest and most comprehensive wine and spirits distributor ranking among the 10 largest in the United States. The company conducts its business through various selling divisions and now employs approximately 1,100 people.

The Willkie corporate team comprised partner Maurice Lefkort and associates Albert Theodore Powers III and Christine Centola. Tax advice was provided by partners Anthony Carbone and Christopher Peters, and employee benefits advice was provide by partner Jordan Messinger and associate Geri Ann McEvoy.