Promotion Execution Partners To Be Acquired by WPP

December 1, 2016

PEP is a Cincinnati-based marketing management and procurement company that oversees marketing promotions for clients.

On November 29, it was announced that Willkie client Promotion Execution Partners, LLC (“PEP”) will be acquired by WPP, subject to regulatory approval and other customary closing conditions.

PEP is a Cincinnati-based marketing management and procurement company that oversees marketing promotions for clients. Since its founding in 2004, PEP has managed over $3.5 billion in marketing spend across 35,000 campaigns for over 500 brands worldwide.

WPP is the world’s largest communications services group, with billings of $73 billion and revenues of $19 billion.

The Willkie deal team was led by partner Adam Turteltaub and included partners Hillel Jacobson and associates Laura Acker and Halie Klein.