Seventh Generation to Be Acquired by Unilever

September 21, 2016

Willkie advised Seventh Generation shareholder Generation Investment Management.

On September 19, Unilever announced that it has agreed to acquire Seventh Generation, Inc. Willkie advised Generation Investment Management, a Seventh Generation shareholder and London-based investment fund founded by former U.S. Vice President Al Gore, in connection with the proposed transaction.

Based in Vermont, Seventh Generation is a pioneer in corporate responsibility and sustainable product innovations, including plant-based detergents and household cleaners. Seventh Generation has a comprehensive product portfolio and a distribution network covering the “natural” category in grocery, mass merchandise and e-commerce channels.

Unilever is one of the world’s leading suppliers of personal care, food, home care and refreshment products, with sales in more than 190 countries and reaching two billion consumers daily.

The Willkie deal team was led by partners Gregory Astrachan and Michael Brandt.