Willkie represents Appriss Inc., a leading provider of data-driven solutions, in its acquisition of The Retail Equation, a provider of predictive analytics for retail businesses.
On August 18, 2015 Willkie client Appriss Inc., a leading provider of data, risk assessment and analytic solutions for government, health information and the consumer industries, announced it has acquired The Retail Equation, a provider of predictive analytics for retail businesses. Norwest Venture Partners, previous majority owner of The Retail Equation, will continue to support the company through its next phase of growth. Appriss will add The Retail Equation's analytics and predictive modeling to its suite of products, bringing highly targeted real-time solutions that reduce fraud and manage risk in the retail space to its customers.
Based in Irvine, CA, The Real Equation optimizes retailers’ revenue and margin by shaping behavior in consumer transactions. The Software-as-a-Service applications operate in more than 34,000 stores in North America. Appriss, a portfolio company of Insight Venture Partners, provides data-driven solutions that prevent fraud, mitigate risk, fight crime, ensure compliance, increase public safety and save lives.
The deal was handled by partners Gordon Caplan, Morgan Elwyn, Francis Buono, William Dye, Michael Katz and Christopher Peters and associates Ziyad Aziz and Thomas Spencer.