September 3, 2014
The acquisition of AdColony, which specializes in delivering TV-like HD mobile video, increases the reach of Opera's mobile ad subsidiary, Opera Mediaworks, to more than 700 million global consumers.
It was recently announced that Opera completed its acquisition of Willkie client AdColony, a leading mobile video advertising platform. The acquisition of AdColony, which specializes in delivering TV-like HD mobile video uninhibited by latency and slow load times, will increase the reach of Opera's mobile ad subsidiary, Opera Mediaworks, to more than 700 million global consumers.
AdColony is a mobile video advertising company whose proprietary Instant-Play(TM) technology serves razor sharp, full-screen video ads instantly in HD across its extensive network of iOS and Android apps. AdColony is a privately held company backed by Insight Venture Partners and has offices in Los Angeles, San Francisco, Seattle, Chicago, Detroit, New York and London. Based in San Mateo, CA, Opera Mediaworks powers the mobile ad economy for publishers and advertisers across the globe.
The deal was handled by partners Morgan Elwyn, Christopher Peters and Michael Katz and associates Jacob Kleinman, Christopher Edwab and Geri Anne McEvoy.
