Bruce C. Herzog is the Co-Managing Partner of the firm’s Houston office, which he founded in 2014, and serves on the firm’s Executive Committee. He is a partner in the Corporate & Financial Services Department focusing on private equity transactions – LBOs, growth and early stage capital investments, equity line arrangements and other complex partnership structures as well as a wide range of M&A projects for portfolio companies. Bruce has particular experience working with funds specializing in energy, industrial/basic manufacturing, distribution and telecommunication sectors. As a native Houstonian with broad private equity relationships dating back to the late 1980s, Bruce is one of the earliest practitioners in the Texas market to have a full-time practice dedicated to private equity transactions. While based in Houston, Bruce also maintains an office in New York to best align with his clients in both markets.
Chambers USA (2021) recognizes Bruce as one of six Texas-based attorneys on its prestigious “Spotlight” table for Corporate/M&A: Private Equity (Texas), which cites "Bruce is unique in having not only exceptional legal capabilities but also the ability to find the most reasonable and commercial outcome.” Bruce is also listed in Legal 500 (2021) and The Best Lawyers in America© where he has been recognized for more than a decade in the areas of leveraged buyouts, private equity and venture capital. In the 2021 edition he is named as “Lawyer of the Year” for Venture Capital Law in New York. He has served on Law360's Energy Editorial Advisory Board.
For over 25 years, Bruce’s practice has been dedicated to private equity transactions and projects. While a majority of his practice involves leveraged buyouts and other fund investment activities, Bruce also regularly handles fund level projects such as the formation of funds, fund governance and fund economic arrangements. Given his roots as a native of Houston, Bruce has worked with many of the most active and most prominent energy funds over his career including SCF Partners, Lime Rock Partners, Quantum Energy, Riverstone Holdings, First Reserve, Post Oak Capital and Parallel Resources. Work for these energy firms include LBOs of domestic and global energy service companies, “equity lines” for management-backed E&P companies and a wide range of portfolio company M&A, finance and exit transactions. In addition to energy firms, Bruce represents middle market industrial buyout firms, telecommunications funds and many of their portfolio companies.
Prior to joining Willkie, Bruce was a partner at Vinson & Elkins, where he served as Co-Chair of the firm’s private equity practice. He was also previously the Co-CEO of Genesis Park, a Houston-based venture capital firm (2000-01), and served as law clerk to the Honorable Homer Thornberry of the U.S. Court of Appeals for the Fifth Circuit (1988-89).
Bruce is a member of the American Bar Association, the Houston Bar Association, and the Association of the Bar of the City of New York. He is also a former director of the Texas Children's Hospital Cancer Center Advisory Board, a former director of the Contemporary Arts Museum, Houston, Texas, and a former member of St. John's School Alumni Board.