October 7, 2025
Willkie is representing Marigold, a leading messaging and loyalty platform, in the sale of its enterprise software business to Zeta Global (NYSE: ZETA), the AI Marketing Cloud, for approximately $325 million.
Zeta Global recently announced that it entered into a definitive agreement with Marigold to acquire Marigold’s enterprise software business, including Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker, and Grow.
Pursuant to the definitive purchase agreement, Zeta will purchase Marigold’s enterprise software business for total consideration of up to $325 million, subject to customary adjustments.
Marigold’s SMB businesses, Campaign Monitor, Emma, and Vuture, are not included in the transaction.
The Willkie team is led by partners Morgan Elwyn, Ziyad Aziz and Thomas Spencer.
Zeta Global recently announced that it entered into a definitive agreement with Marigold to acquire Marigold’s enterprise software business, including Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker, and Grow.
Pursuant to the definitive purchase agreement, Zeta will purchase Marigold’s enterprise software business for total consideration of up to $325 million, subject to customary adjustments.
Marigold’s SMB businesses, Campaign Monitor, Emma, and Vuture, are not included in the transaction.
The Willkie team is led by partners Morgan Elwyn, Ziyad Aziz and Thomas Spencer.
