October 18, 2023

Willkie advised Eden Capital and its portfolio company Phlebotomy Training Specialists in the acquisition of Positive Psychology, an online continuing education provider for mental health professionals and coaches.

On October 17, Eden Capital announced the acquisition of Positive Psychology through its platform, Phlebotomy Training Specialists, a leading phlebotomy professional training provider in the U.S. The new combined company will rebrand as Intelvio, an innovative healthcare training platform focused on solving healthcare professional shortages in the U.S. through training and education for allied health professionals.

Founded in 2015, Positive Psychology is a premier online continuing education provider, delivering accredited training to therapists, psychologists, counselors, coaches and practitioners. It provides science-backed training and education to over 19 million users.

Eden Capital is a New York-based private equity firm that partners with founders and leaders of companies with strong growth prospects in technology, business services, and education. 

Willkie previously represented Eden Capital in its acquisition of Phlebotomy Training Specialists.

The Willkie team was led by partners Ray LaSoya and Jenny Liu and included partners Russell Pinilis, Jonathan Zane and Isabel Araujo and associate Noor Halloum.