August 16, 2023

On August 11, Willkie client PDI Technologies, a global leader serving the convenience retail and petroleum wholesale industries, announced its acquisition of tech platform Skupos. 

Based in San Francisco and Denver, Skupos provides single-store operators access to consumer packaged goods brand programs and discounts, while providing brands with data and insights on how their products perform at independent convenience retailer sites.

Founded in 1983, PDI Technologies delivers solutions to customers throughout the fuel and convenience retail industry to help accelerate their growth through innovation. With the acquisition of Skupos, PDI Technologies now reaches 25,000 U.S. independent C- stores, as part of a continuing investment in connecting convenience and driving industry transformation.

Willkie previously advised Insight Partners in its investment in PDI in 2019 and has represented PDI in numerous subsequent transactions.

The Willkie team was led by partners Matthew Guercio and Erin Kinney and included associate Matthew Williams.