Willkie Advises ASG in Sale of ImageQuix to Charlesbank Capital Partners

October 12, 2022

On October 11, it was announced that Willkie client ASG, a portfolio company of Alpine Investors, sold ImageQuix, a leading provider of workflow and ecommerce software for the high-volume photography industry, to Charlesbank Technology Opportunities Fund, a fund managed by Charlesbank Capital Partners.

ImageQuix primarily serves schools for their annual picture days, sports photos and senior portraits. It digitizes the photographer’s end-to-end workflow, including photo capture and organization, customization and package creation, and follow-up marketing, payment and integration with fulfilment partners.

ASG is a software business backed by Alpine Investors that buys and builds market-leading vertical SaaS companies. It acquired ImageQuix in 2018 and grew the company organically and through strategic M&A.

The Willkie team was led by partner Patrick Sandor and included associates Bobby Chipman, Hadi Khatib and Sidney Nunez.