April 7, 2022

Willkie advised Shamrock Capital in the transaction.

On April 6, Willkie client Shamrock Capital Advisors announced the closing of an $80 million strategic growth investment in EDO, Inc., a data, measurement and analytics software company.

EDO informs media, creative and audience advertising investments across all Convergent TV platforms by measuring and optimizing for what triggers consumer behavior.

Shamrock Capital is a Los Angeles-based investment firm with approximately $3.9 billion of assets under management. Shamrock Capital invests exclusively in media, entertainment, communications, and related sectors.

The Willkie team was led by partners Ray LaSoya and Thomas Sharkey and associate Marissa Cantu.