January 27, 2022

Willkie advised Court Square Capital Partners and portfolio company System1 on the transaction.

On January 27, Willkie client System1, an omnichannel customer acquisition marketing platform, and Trebia Acquisition Corp., a special purpose acquisition company, announced the completion of their business combination.

Through a series of transactions, System1, a portfolio company of Court Square Capital Partners, combined with Trebia, which changed its name to System1, and began trading on the New York Stock Exchange.

System1 is a leading digital marketer that delivers customers to advertising partners and its own subscription products utilizing its omnichannel and omnivertical Responsive Acquisition Marketing Platform (RAMP).

Court Square Capital Partners is a middle market private equity firm focused on investments in business services, healthcare, general industrial, and technology and telecommunications sectors.

The Willkie team was led by Kevin O’Mara and included partners Claire James and Russell Pinilis and associates John DiNapoli and Daniela Abadi.