CM Group and Cheetah Digital Finalize Merger

March 4, 2022

Willkie advised CM Group, a portfolio company of Insight Partners, on the transaction.

Willkie recently represented Insight Partners portfolio company CM Group, a multichannel campaign management and email marketing company, on its merger with Cheetah Digital, a cross-channel customer engagement solution provider. The merger is expected to expand and enhance both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization and loyalty solutions.

The completion of the merger was announced on February 8. The existing owners of CM Group, including Insight Partners, remain majority owners of the combined company, and the previous majority owner of Cheetah Digital remains a substantial minority owner of the combined company.

CM Group is a family of global marketing technology brands including Campaign Monitor, Emma, Vuture, Delivra, Liveclicker, Sailthru and Selligent.

Insight Partners is a leading global venture capital and private equity firm investing in high-growth technology and software ScaleUp companies.

The Willkie team was led by partners Claire McDaid, Thomas Spencer and Jesse Myers and included associates Amelia Doughty, Arielle Padover, Autri Saha and Robert Quinn.