Cérélia Acquires US Waffle

April 1, 2021

Cross-border Willkie team advised Cérélia on the acquisition of US Waffle, accelerating its expansion in North America.

Willkie represented Cérélia Group Holdings SAS on its acquisition of all of the outstanding capital stock of U.S. Waffle Company, Inc. (US Waffle), a privately-held frozen foods manufacturing company based in South Carolina.

Cérélia is a portfolio company of Ardian, a French-based private equity company, and is a leading transatlantic provider of innovative bakery solutions with a product portfolio including ready-to-bake pie and pizza dough, pancakes, crepes and cookies.

US Waffle specializes in the production of premium pancakes and waffles, using only the finest and freshest ingredients. Founded in 2013, the dynamic company has quickly scaled to support some of North America’s largest brands with on-trend products. Located in South Carolina, US Waffle has remarkable production and distribution capabilities, which can accommodate Cérélia’s ambitious growth plans and meet the high expectations of its customers.

The Willkie team was led by partners Eduardo Fernandez and Scott Miller and included associates Ryan Giggs, Ashley Whittington and Ralph Unger.