Frontline Road Safety, A Portfolio Company of The Sterling Group, Completes the Acquisition of Apply-A-Line

September 3, 2020

Willkie represented Frontline Road Safety Acquisition, a subsidiary of The Sterling Group.

On August 31, Willkie client Frontline Road Safety Acquisition, a subsidiary of The Sterling Group, closed its acquisition of AAL Holdings (Apply-A-Line). Based in Pacific, Washington, Apply-A-Line is a leading provider of road and airport striping solutions primarily in the Northwest United States.

Through its operating companies, Frontline provides pavement marking services to a variety of end markets and customers. Sterling is a Houston-based, middle market private equity firm that targets controlling interests in basic manufacturing, distribution and industrial services companies.

Over the last several years, Sterling has developed an investment thesis in the road safety and infrastructure maintenance industry. Through organic growth and further M&A, Sterling intends to build Frontline into the leading road safety solutions provider with best-in-class local execution capabilities. Sterling has a long history of partnering with entrepreneurs and management teams to support the growth of their businesses.

The multidisciplinary Willkie deal team was led by partners Bruce Herzog and Daniel Mun, and included partners Hillel Jacobson and Mark Holdsworth and associate Ransel Potter.