Apttus and Conga Combine to Become Leader in Digitally Transforming Commercial Operations

May 15, 2020

Willkie represented Conga in the transaction.

On May 7, Apttus and Willkie client Conga announced that they are joining forces to create the leader in digital transformation for commercial operations. The transaction creates a leader in mission critical business process solutions, allowing both small and large enterprises to modernize revenue generation and manage key relationships. The go-forward company will operate under the Conga brand. The go-forward company will be led by Frank Holland, previously the CEO of Apttus. Matthew J. Schiltz, previously the CEO of Conga, and Nikitas Koutoupes, managing director at Insight Partners, previously the majority stakeholder in Conga, will join the go-forward company’s board of managers.

Thoma Bravo will continue to be the lead strategic investor of the go-forward company and Insight Partners will retain a material ownership stake and remain an active partner in the go-forward company. The executive team will consist of individuals from both companies.

Based in Silicon Valley, Apttus is a global provider of a leading Middle Office platform that allows enterprises to automate and optimize critical revenue and commercial relationship management processes.

Based in Broomfield, Colo. with global operations across North America, Europe and Australia, Conga is known as a leader in Digital Document Transformation (DDX). The Conga DDX Suite helps automate and optimize daily documents and contracts for organizations in 85 countries including AWS, GE, Hilton Worldwide and Salesforce.

The Willkie team advising on the transaction was led by partners Morgan Elwyn and Danielle Scalzo and included associates Erin Kinney and Halie Klein.