Time Manufacturing Company/Versalift Acquires BrandFX

November 13, 2019

Willkie represented Time Manufacturing Company/Versalift, a portfolio company of The Sterling Group, in its acquisition of market-leading composite service body manufacturer BrandFX Holdings, LLC.

On November 6, Willkie client Time Manufacturing Company/Versalift, a portfolio company of Houston-based private equity firm The Sterling Group, announced that it has acquired BrandFX, a leading manufacturer of advanced composite service bodies, line bodies, toppers and other fiberglass components for specialty equipment. BrandFX has a reputation for bodies that often outlive their chassis.

Time Manufacturing Company is a global manufacturer of bucket trucks, digger derricks, cable placers, service bodies and other specialty equipment for power generation, transmission and distribution, electric utility, telecommunications, bridge inspection, light and sign, tree care and other fleet-supported industries. Working with co-ops, municipalities, government agencies and corporations through its global network of facilities and distributors, the company employs more than 1,400 associates worldwide.

Both BrandFX and Time Manufacturing Company/Versalift are known for their lightweight, durable equipment that results in a lower true cost of ownership.

The Willkie team included partner Bruce Herzog, counsel Jacob Kleinman and associates Halie Klein and Ian Morganelli.