Willkie Advised MultiView, a Warburg Pincus portfolio company, in the transaction.
An affiliate of the Stagwell Group acquired B2B digital marketer MultiView Inc. from Warburg Pincus. MultiView is Stagwell's first significant investment in the growing B2B digital marketing space.
MultiView is a leader in digital marketing solutions for B2B marketers and publishing solutions for associations, with over 400 employees across the US and Canada. MultiView's B2B programmatic buying and targeting platforms have launched over 1 million B2B advertising campaigns via 400,000 custom ad units to customers at every stage of the buying journey.
The Stagwell Group is a private equity firm that manages investments in new media and digital marketing services. Its portfolio includes dozens of collaborative, digital-first agencies and over 9000 employees around the world. Stagwell's portfolio of high growth companies include experts in four categories: digital transformation and performance, public affairs and relations, research and insights and creative and storytelling.
Warburg Pincus LLC is a leading global private equity firm focused on growth investing. The firm has more than $43 billion in private equity assets under management. The firm’s active portfolio of more than 180 companies is highly diversified by stage, sector and geography. Warburg Pincus is an experienced partner to management teams seeking to build durable companies with sustainable value. Founded in 1966, Warburg Pincus has raised 17 private equity funds, which have invested more than $73 billion in over 855 companies in more than 40 countries.
The Willkie team was led by partners Mark Cognetti and Laura Acker and included associate Angela Bueti.