May 30, 2018

Willkie client Virgin Pulse will merge with Marlin-owned RedBrick Health to create world’s largest digital employee wellbeing and engagement company.

Providence-based Virgin Pulse and Minneapolis-based RedBrick Health announced that the industry pioneers will merge, creating the world’s largest, most comprehensive digital health and engagement company. The merger will establish the industry’s only fully integrated digital platform, with benefits navigation and live coaching to support global clients and members across the entire health, wellbeing and benefits lifecycle. Marlin Equity Partners is acquiring Virgin Pulse from its prior investors, which includes Willkie client Insight Venture Partners.

RedBrick and Virgin Pulse will unite under the Virgin Pulse name but continue to operate as separate brands. Together, Virgin Pulse and RedBrick have the largest customer base in the industry, with over 3,300 clients including public sector organizations, health plans, universities and more than 20 percent of the Fortune Global 500 companies across 190 countries.

Virgin Pulse, a part of Sir Richard Branson’s Virgin Group, is a technology solutions provider that promotes employee engagement and wellbeing. RedBrick combines advanced behavior science, adaptive technology and a deep bench of live experts to help companies transform the health of their organizations.

The Willkie deal team was led by partners Gordon Caplan and Matthew Guercio and included associates Ziyad Aziz, Justin Sommerkamp and Thomas Merante.